Betfair Australia is thrilled to share its 2022 Melbourne Cup Carnival content centerpiece – the Melbourne Cup Feature Preview – presented by racing analyst Andrew Hawkins.
The Melbourne Cup Feature Preview is a comprehensive guide to all 24 horses competing in Tuesday’s great race. It includes summary profiles of each horse and predictions as to why they can and can’t win. The article is being revealed exclusively on Betfair’s content website the Betfair Hub.
And for the first time, the Melbourne Cup Feature Preview will include Andrew Hawkins’s rated prices, identifying the best value plus key bets for backing and laying on the Betfair Exchange.
For months I have kept a notebook with details about different horses and what I feel is their aptitude is for the Melbourne Cup,’ Hawkins said.
‘From the start of October, I begin to put them in something of an order and play around with markets to 100% to determine where I think any value lies.’
With the Melbourne Cup Feature Preview, the Betfair Hub accelerates its web content offering for the Melbourne Cup Carnival, providing expert tips and advice across all four race days at Flemington, delivered by a diverse and intelligent team of form analysts and professional punters.
At this time of year everyone is trying to get their hands on the best Melbourne Cup Carnival previews and advice,’ said Karl Kaldawi, Content Manager at Betfair Australia.
‘We want to champion winning here, so it was a great fit for Andrew to join our expert team and give his analysis on the Melbourne Cup. With lay betting and “set your own odds” functionalities, the Exchange becomes a breeding ground for better odds, so we’ve been looking forward to what Andrew has produced.’
As for any insight into the preview article, Andrew Hawkins said, ‘I think there are a couple of local runners that seem to be at big prices.
There are certain races that stand up year on year and it feels like they’ve been overlooked by the market so far. Obviously, with Durston’s scratching on Thursday and Loft on Friday, it means that my sights are broadened and there are a couple of horses that I feel will fly under the radar even more.’
You can read Andrew’s Melbourne Cup Feature Preview on the Betfair Hub here and access the Betfair Hub’s complete range of content offerings over the Melbourne Cup Carnival here.